Boston University – © 2020
Become a Data-Driven Storyteller
Data is the new universal language. The Boston University MS in Media Science: Marketing Communication Research prepares data storytellers for every industry at every level in every corner of the world.
Get an MS in Media Science: Marketing Communication Research from a university that’s known for preparing its graduates to master the art (and science) of translating data into recommendations that a client can implement.
Housed in our College of Communication, you’ll train in rigorous academic research methods, learn how to influence your target audience, and learn to gather and analyze data. You’ll develop data-driven recommendations and strategies that clients can immediately use to interpret consumer insights; identifying purchasing behaviors, media consumption, and thought and decision making processes about brands, services, products, and even political candidates.
Among the nation’s most highly regarded programs
Located in a city of innovation
30,000+ alumni
97% of master’s grads working in COM-related jobs
Why
Boston University?
A Location That Matters
Positioned in a thriving, global hub for education, innovation, research, and business, Boston University is one of the world’s leading research institutions. It’s also in a top ten media market and home to some of the world’s leading advertising, media, marketing, research, and communications firms.
Learn From & Engage with the Best
You’ll learn from highly-experienced and connected professors who give you an insider’s edge. Build your résumé with meaningful internship experiences, take advantage of our Communication Research Center, and use the bustling and dynamic city as your data laboratory.
Go Anywhere
Equipped with the skills to provide data-driven insights in any industry, BU alumni enjoy outstanding employment and success rates. From market research and consumer data analysts to data visualization and analytics consultants—a BU marketing communication research degree offers flexibility, mobility, and relevancy.
“The Marketing Communication Research (MCR) concentration taught me how to create actionable business insights by using statistics to understand (and communicate) data. The program has been extremely instrumental to my current career path and has opened many doors for me. [On] the Brand & Consumer Insights team at Comedy Central, I currently support various cross-functional teams – Marketing, Talent, Development, Creative, Social – by tracking the health of the Comedy Central brand, identifying consumer trends, and testing promotional content and new show concepts.”
—Dave Blumberg ’12,
Comedy Central
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